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DAOs Primed to Play Key Role in Artist-Fan Relationship: ‘It’s Not About Remaking the Old Industry; It’s a Whole New Thing’

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variety.com

Jeremy Gilbertson The relationship between artist and fan is ever evolving and how will it look in the years to come will not at all resemble its past.

So as music and Web3 intersect, questions are being explored. Like, what drives music fans from a human perspective? With the majority of people accessing music through streaming platforms, do most artists even own the relationship with their fans?

What are the first principles of music fandom, and what does that look like in the Metaverse?Most of us have heard of the potential of Web3, but even beyond NFTs and the Metaverse, there is a new capability to organize communities around a common goal.

Just as Web3 is rooted in a decentralized online experience, a Decentralized Autonomous Organization (DAO — pronounced like “dow”) applies similar principles to support this new method of establishing and incentivizing communities.

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