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David Robb
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David Robb
USA
Consumers Want To Hear That Advertisers Help Communities During Pandemic – Survey
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deadline.com
deadline.comBy David Robb Labor Editor Reeling from the coronavirus shutdown of a wide swath of business sectors across the country and the globe, the advertising industry stands to lose billions of dollars as advertisers big and small pull back on their marketing campaigns.
But advertising will play a key role in the recovery once the crisis abates, and a new survey from the Association of American Advertising Agencies makes the case that advertisers still have a vital role to play in buoying the economy and consumer confidence in the days ahead.
The survey of 1,000 consumers on March 18, 2020 “to understand how consumers feel about brand communication during the pandemic,” found that “More than half (56%) of respondents are pleased to hear about
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