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David Robb
Commercial Houses Owed $200 Million By Advertisers And Ad Agencies For Work Before Shutdown, Trade Group Says
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deadline.com
deadline.comBy David Robb Labor Editor Advertisers and their ad agencies owe production and post-production companies more than $200 million for work on commercial shoots that were completed but not paid for when work abruptly halted because of the coronavirus shutdown, according to the Association of Independent Commercial Producers, a trade association that says its members account for 85% of all domestic commercials aired nationally on all media platforms.
The AICP arrived at that figure after polling more than 500 of its members, 28% of whom reported that they were owed more than $1 million; 23% of whom said they were owed between $500,000-$1 million; and 34% saying they are owned between $100,000-$500,000. “Extrapolating across the industry,
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