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CNN Digital’s Post-Election Audience Grew 51% Over 2016
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thewrap.com
thewrap.comElection Center saw an increase of 70% from the day after the 2016 election, bringing in a total of 28 million unique visitors.
It was also up 159% from Election Day this year. The next-day users averaged 19 minutes spent on the site, which was almost double the average amount they spent on Tuesday.Wednesday was also the biggest day ever for CNN’s live story, which saw more than a 300% increase from the day after Election Day 2016: 49 million unique users visited.Live streaming of on-air coverage was also key for CNN’s digital wins Wednesday.
The stream of the channel’s “Election Night in America: Continued” had 1.1 million concurrent viewers streaming at its peak around 4:30 p.m.
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