Car ownership isn't for everyone, but the motorcar is ubiquitous for a reason, it's a very useful commodity, just not all of the time.
And it's this thinking that has led one car rental firm to look at the process for renting and redesigning it to suit urban life.
Transport infrastructure in metropolises such and London and Manchester mean that it's super easy to get around without owning a car.
And, of course, there the associated costs, insurance, road tax, maintenance and if you live in one of the UK's larger cities, the distinct possibility of a congestion charge.
Read more on manchestereveningnews.co.uk