Todd Spangler NY Digital EditorYouTube has turned to K-pop megastars BTS — and their global ARMY fanbase — to juice up the platform’s Shorts video-clips feature.BTS and YouTube officially announced the Permission to Dance Challenge, inviting people around the world to record and share their own 15-second versions of the group’s music video for their recently released hit.
The challenge starts Friday, July 23, and runs through Saturday, Aug. 14, exclusively on YouTube Shorts. BTS previously teased the challenge in a YouTube Shorts video on July 9.What’s the prize?
As part of the challenge, BTS will spotlight some of their favorite YouTube Shorts entries in a compilation video — which, for some fans, may be priceless.
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