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Warner Bros

Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).

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Blair Rich to Exit Warner Bros.

15.11.2020 - 19:39

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hollywoodreporter.com:

Blair Rich is stepping from her post as head of Warner Bros.' marketing division. The move comes amid the novel coronavirus crisis that has rocked Hollywood, with a number of studio tentpoles moving from 2020 to 2021.

But even before the global pandemic shuttered theaters across the world, Warners had endured a string of box office misses in which marketing was blamed.

Rich, who began her 23-year run at the studio as a marketing trainee, has served as president of worldwide marketing at Warners since 2016.

In that top post, she oversaw the campaigns for such megahits as The Joker and Aquaman. She reported directly to Warners chairman Toby Emmerich and oversaw the marketing campaigns for releases from Warner Bros.

Blair Rich to Exit Warner Bros.

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