BBC Three Returns as Broadcast Channel With Renewed Focus on Youth
variety.comNaman Ramachandran BBC Three returns as a broadcast channel on Feb. 1 with a renewed focus on youth.“BBC Three was always focused on that under-35 demographic historically, and so that’s definitely a core part of our DNA,” says BBC Three controller Fiona Campbell. “The new iteration of where we’re at creatively – we’re focusing on 25s and under.
That’s our creative sweet spot because it’s a very specific stage of life.” Campbell, speaking at a media round table, added that the commissions for the channel are from across U.K.
regions. They include “Conversations With Friends,” another coming-of-age Sally Rooney adaptation after the success of “Normal People”; “Hungry For It,” a food competition format featuring Big Zuu, Stacey Dooley and Kayla Greer; “The Drop,” a streetwear competition with Clara Amfo and Miguel; and vehicle based show “Gassed Up” hosted by Mist.
The channel will also have a week-night bulletin produced by BBC News called “The Catch Up,” presented by new young journalistic talent, with a view to addressing the need for young people to engage with impartial news. “BBC Three is going to be a noisy channel – hyper-focused on this varied experience of being young in the U.K.
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