Gordon Ramsay and producers of his new BBC One show Future Food Stars were all praised by viewers for a 'genius' hidden detail as the show started on Thursday night (March 31).
The programme sees a dozen entrepreneurs with a food business in need of investment trying to win over the famously sweary chef.
But viewers were distracted by the "clever" Twitter hashtag for the show - #FFS or Future Food Stars. Viewers said it was a "genius" move as it perfectly fitted the potty-mouthed chef. @Paul_Vine1 wrote: "Quality hashtag @GordonRamsay #ffs. " @GiNgEr_JaMeS said: "Ok, bravo for getting #FFS as the tag #futurefoodstars.
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