Gordon Ramsay launched his new Apprentice-style show on BBC tonight (March 31) - but viewers were distracted by one of the contestants after branding him a dead ringer for a celebrity.
The programme sees a dozen entrepreneurs with a food business trying to win over the famously sweary chef for a £150,000 investment.
But Jamie Savage, who owns Savages Mussels - a mussel bar in Macclesfield, had viewers talking about something other than his food or business skills.
They were in a spin as they commented on how much he looked like Jay from The Inbetweeners. Others argued they saw more of a resemblance with the Gallagher brothers from Oasis though. @TheOneDonBon said: "Jay from the Inbetweeners after that Gordon Ramsay money. #FFS. " @al_is_tweeting asked: "Is that jay from the inbetweeners?#FutureFoodStars.
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