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Apple, Under Pressure, Slashes App Store Fees For Small Businesses

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deadline.com

Jill Goldsmith Co-Business EditorTech giant Apple Wednesday unveiled a new developer program that reduces App Store commissions by half to 15% for businesses earning up to $1 million a year.It said the goal is to “accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store.”Apple has been under increasing pressure this year over fees it charges for transactions through its ubiquitous app store, including a highly public legal battle with Fortnite creator Epic Games and mounting antitrust sentiment among regulators and politicians on Capitol Hill who are questioning the market power of social media and tech giants.

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