Curve and its founder-publisher Frances “Franco” Stevens is directed by Stevens’s wife, Jen Rainin, and it’s both energised and hindered by her preaching-to-the-choir approach.
Stevens was a San Francisco woman who in the 1980s got married young, came out as lesbian, was shunned by her family and briefly became homeless.
In 1990, she launched what was then called Deneuve magazine by maxing out a handful of brand new credit cards, betting everything at the horse races – and winning big.
It’s a staggering story, virtually the American dream in action, especially as Deneuve went from strength to strength, with celebrity interviews, national ads and rocketing circulation.
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