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Adam Frisby
Adam Frisby reveals how he turned In The Style into a £30million business from his bedroom with just £1,000
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ok.co.uk
ok.co.ukIt’s quite likely you own something in your wardrobe that was brought to life by Adam Frisby.The In The Style founder has worked tirelessly for seven years to ensure his clothing brand has found its way into our homes and social media feeds.
You might expect In The Style to be the product of a business plan that would impress Lord Alan Sugar, with a larger budget than the one Kanye West sets himself for his Christmas shopping.
However, Adam, 33, started the company from his bedroom with a redundancy pay cheque, no strategy and zero qualifications. “I’m proud that I started it with literally £960 in my account and no business knowledge whatsoever because there’s a lot of fashion owners who come from money.
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