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Wigan Warriors' revolutionary partnership with men's makeup firm
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manchestereveningnews.co.ukMen's make-up and rugby league. Not exactly a combination that would spring to the forefront of your mind as a match made in heaven.
But that, in essence, is what has brought Wigan Warriors and War Paint For Men together in a groundbreaking initiative which was revealed by the Super League club on Tuesday.
Wigan will wear the War Paint brand on their training kit after agreeing a multi-year deal with immediate effect - but this is a story which runs much deeper, and much more personal, than a simple marketing gimmick.
Rugby league has made a concerted effort to put itself at the forefront of the battle against the stigmas surrounding men's mental health.
Read more on manchestereveningnews.co.uk
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