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Why Moms Everywhere Trust Jessica Alba's Honest Company

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Items are sold by the retailer, not E!. When Jessica Alba found she couldn't find one brand to entrust with her everyday needs, and that offered self-care items that were effective without harsh chemicals, she decided to create a company to do exactly that.

And to make her intention clear, she called it Honest. Since its inception, Honest has grown from offering a variety of clean baby goods like diapers and wipes.

Now the company has become a full-fledged wellness brand with safe and effective products across categories such as bath, body and personal care, beauty and home.

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