Brian Steinberg Senior TV EditorThe company behind cable’s ubiquitous Weather Channel outlined plans to launch a new subscription-video service in the fourth quarter that will also serve up news and entertainment content from other sources.Allen Media Group, the company backed by entrepreneur Byron Allen that operates The Weather Channel, said the new service, known as The Weather Channel Plus, will feature more than 50 streaming channels of news and entertainment and will cost subscribers $4.99 a month.
A company spokesman declined to comment on what sorts of channels might be included.The company projected the service could have as many as 30 million subscribers by the end of its first five years.
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