deadline.com
audience
cover
and
ViacomCBS And Charter Reach Carriage Deal Including Streaming
Reading now: 597
deadline.com
deadline.comViacomCBS and Charter Communications, the No. 2 U.S. cable operator, have struck a new multi-year carriage deal that includes distribution for streaming services.The agreement covers linear networks, and streaming outlets like Paramount+, Pluto TV, BET+ and Noggin are earmarked for “future distribution to Spectrum customers,” a press release said. (Spectrum is Charter’s consumer cable and broadband brand.)Like its traditional TV programming peers, ViacomCBS is managing a delicate balancing act, pursuing direct-to-consumer streaming while also preserving a still-profitable linear business in secular decline.
One area of interest also continues to be advertising, as marketers are looking for TV to evolve more quickly into a vehicle with the
Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Report this news
Related News
Celebrities
Locations