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James Roday Rodriguez
Variety Announces Conversations on Connected TV Storytelling and Advertising
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variety.comVariety Staff Follow Us on TwitterThe “Variety Streaming Room” will host new conversations on business strategies and creative trends for connected TV, featuring panelists Tim Sims, Chief Revenue Officer at The Trade Desk, and Krishan Bhatia, EVP, Business Operations & Strategy, Advertising Sales at NBCUniversal, as well as Dulé Hill and James Roday Rodriguez, stars and executive producers of Peacock’s “Psych 2: Lassie Come Home.” The event, presented by The Trade Desk, will take place on Sept.
22 at 1:30 p.m. PT/4:30 p.m. ET.“2020 will be a tipping point for the TV industry with streaming consumption up more than 74% over last year, along with a sharp acceleration in cord cutting,” Sims said.
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