Jem Aswad Senior Music Editor TikTok parent ByteDance has begun talks with music labels about expanding its music-streaming service into more than a dozen markets in a move that would place it in direct competition with Spotify, Apple Music and other major streaming services, according to the Wall Street Journal.
According to the report, the initial plan is to expand the company’s Resso service, which is currently only available in India, Indonesia and Brazil, into more than a dozen markets, although the U.S.
is not said to be part of the next phase of expansion. The Journal’s sources say significant hurdles remain in the negotiations, but ByteDance wants the service to eventually be integrated within TikTok and to serve as a major platform for distributing music around the world.
The talks have been strained at times over disagreements about how to value TikTok’s promotional benefits for the labels, the sources said, and concern over possible Chinese government involvement with the service is also likely to be a factor.
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