Shonda Rhimes Tom Verica county Bailey Netflix show audience Shonda Rhimes Tom Verica county Bailey

SXSW: How the Success of ‘Bridgerton’ Sets the Tone for Shondaland’s Next Chapter

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variety.com

Angelique Jackson Shondaland is known for creating TV hits, but with “Bridgerton,” Shonda Rhimes’ media label struck gold. But, for the Shondaland media team, success isn’t simply measured by the number of viewers who’ve streamed the Netflix series (although a record-breaking 82 million households is certainly nothing to sneeze at).Thanks to longstanding talent relationships and executives who are knowledgeable about what makes their fans so loyal, each segment of the brand works to serve one goal — giving audiences a 24/7 content experience.Shondaland executives Chris DiIorio (chief strategy & business development officer), Sandie Bailey (chief design and digital media officer), Alison Eakle (EVP, head of creative content) and Tom Verica.

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