By Anthony D'Alessandro Editorial Director/Box Office Editor EXCLUSIVE: At this evening hour, we’re hearing that Amazon Studios is pulling out of this year’s SXSW, ten days before the festival kicks off in Austin, TX on March 13.
This includes all Amazon related activities at the festival, including two world episodic premieres including Greg Daniels’ sci-fi show Upload and Matt Reeves and Nathaniel Halpern’s Tales From the Loop.
In addition, Amazon Prime Video had a marketing activation with Entertainment Weekly, specifically their Blue Room photo/video studio and a party on Saturday night.
Those aren’t happening now. Amazon Studios’ film side didn’t have any product scheduled for SXSW. Upload takes place in the future, where people who
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