variety.com
Alejandro Ramírez Magaña
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Alejandro Ramírez Magaña
Survival Mode: Movie Theaters Brace for Desolate Winter
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variety.com
variety.comNews broke that Pfizer had developed a promising vaccine that was 90% effective in the trial phase, an announcement that sent theater stocks surging on the prospect that the world could be returning to some sort of normal within months.
Moderna followed a week later with news that preliminary results showed its vaccine was 94.5% effective.“It’s a huge game changer,” says Alejandro Ramírez Magaña, CEO of Cinepolis, the biggest chain in Latin America and one of the largest in the world. “It was going to be difficult for movie theaters to recover to pre-pandemic levels without an effective vaccine or treatment.
We’re seeing light at the end of the tunnel finally.”That said, a majority of theaters in small and midsize towns across America face.
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