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Coronavirus Covid-19 pandemic 2020

Streaming-Video Subscriptions Have Risen During COVID-19 — but So Has ‘Subscription Fatigue,’ Study Finds

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variety.com
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Todd Spangler NY Digital EditorAmericans now subscribe to more streaming-video services than ever: The average U.S. consumer currently pays for four different services, up from three pre-COVID-19, per a new study from Deloitte.But the quarantine-driven binge on subscription VOD may be short-lived — many people may cut back once coronavirus restrictions are lifted or because of economic hardships, per Deloitte’s analysis.Deloitte conducted a pre-COVID-19 survey from December 2019-January 2020 and a second survey in May 2020 following the onset of the pandemic.

About 80% of U.S. consumers now subscribe to at least one paid streaming video service, up from 73% in the pre-COVID-19 survey (and versus 69% in Deloitte’s study last year).As more.

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