three self-identified gay men — Bee, Cameron Raspet, and Bryan Van Den Oever — started reaching out to LGBTQ outlets. The occasion?
Pitch its new line of hard seltzers, one with a name fully intended to be “a little cheeky” as well as evoke a knowing, amused response in gay customers.Served in colorful cans designed by artist Alice Packard, Woof!
is currently available at Pitchers and TRADE, as well as at Red Bear. Bee, the head brewer, explains the expansion into a line of hard seltzers.“We wanted something light to contrast with our heavier beers,” he says.
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