PC and console games, in a similar vein to ads used in mobile games and TV.The bigger comparison is with mobile, as the ads targets free-to-play games and is designed to reward in-game items and currency to players who watch them.As reported in Axios, playerWON, owned by Simulmedia, lets users decide whether they want to watch a 15 or 30-second video ad in exchange for unlocking exclusive gaming perks.Such a method is already popular in free-to-play mobile games, where players are incentivised to watch ads instead of spending real money to gain items such as in-game currency or skins.EA and Hi-Rez Studios are among the first studios to have signed up to the technology, with the latter’s free-to-play game Smite already used to pilot the.
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