10 Key Takeaways From Variety’s Entertainment Marketing Summit
Variety’s Entertainment Marketing Summit in Los Angeles, marketing pros came together to discuss their challenges, best practices and triumphs. Here are the highlights from the event, held Wednesday at 1 Hotel West Hollywood. Competition for Attention Is Fierce In the summit’s opening session, moderated by Variety co-editor-in chief Cynthia Littleton, panelists spoke about dealing with trying to win viewers amid the flood of content across platforms. “We’re competing with everything… This is no longer a linear-timeslot thing,” said Margaret Walker, SVP, NBC brand strategy and audience growth. Domenic DiMeglio, chief marketing officer of Paramount Streaming, said that staying close with fans on social can help inform content-development strategy. For example, he cited “Teen Wolf,” which ended its run on MTV in 2017 but “had a really engaged, rabid social fanbase.” That led the company to develop a “Teen Wolf” movie for Paramount+ that premiered in January.