Dean Devlin’s ElectricNow Streaming Platform to Launch in Australia
Patrick Frater Asia Bureau Chief Dean Devlin’s Electric Entertainment is taking ElectricNow, its AVOD channel and app, into international markets for the first time. The rollout outside the U.S. starts in early November with outreach into Australia. Los Angeles-based indie, Electric Entertainment has previously licensed its content to local distributors and channels at international markets. When it launched the OTT channel in 2019 it did not seek to build global operations, which would have entailed undoing, or waiting for the expiry, of some of those deals. The company , headed by Devlin and partners Marc Roskin and Rachel Olschan-Wilson, says that ElectricNow will soon be rolled out in other English-language territories, Canada and the U.K, but did not specify a timetable.