TikTok Usage Surges Past Rivals, But Microsoft Is “Buying Itself Serious Washington Scrutiny,” Analyst Says
Dade Hayes Finance EditorA new report by Wall Street research firm Cowen & Co. finds TikTok’s most avid users frequent it far more than they do any other social media platform, but Microsoft’s “likely” takeover brings a host of complications.The firm’s veteran internet analyst, John Blackledge, was the lead author of the report, which tapped monthly survey data of 2,500 U.S.