Brian Steinberg Senior TV EditorPaul Wilson never ran a 10,000 meter race at the Olympics, but he sure must feel like it.Wilson has supervised much of the work that NBCUniversal’s ad-sales team has had to do over the past two decade to make the company’s investment in the Olympics pay off.
He is stepping down from his role as senior vice president of Olympics ad sales at NBCU, ending a streak of selling commercial inventory for the past ten editions of the Games, eight as the leader — making him directly responsible for $10 billion in ad revenue.
During the pandemic, NBCU really had to work for its ad support, breaking down buys that sponsors had committed for the 2020 Games, then rebuilding them for 2021 after coronavirus forced a year’s delay of the Summer Games.
There was even more work to do — the delay meant the Summer Olympics took place just six months before the 2022 Winter Games.
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