When Paul Bettany started doing press for “WandaVision,” it was a very different experience than his previous Marvel Studios publicity tours.
First off, he promoted a limited series that would release one episode a week for nine weeks. Like many television programs, as the series wore on, the cast was asked to do additional interviews to help pump up the viewership.
That’s dramatically different from a big studio film where talent mostly promotes the project for a few weeks and then disappears after it opens (unless there’s an awards campaign down the road).
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