Netflix to Launch New Password-Sharing Payment Plan in 5 Countries
variety.comTodd Spangler NY Digital EditorNetflix is trying a new way to get paid by password-borrowing freeloaders.The company is rolling out an option in five Latin American countries under which customers can enable access from an additional home legitimately, for an extra monthly fee.Starting next month, Netflix will launch an “add a home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras.
That will add the ability for anyone in each additional home to stream Netflix on any device, at a price lower than a full standalone membership.That comes after the streamer in March rolled out an “add extra member” feature in Chile, Costa Rica and Peru, which lets customers pay a monthly fee to let individuals outside their households access Netflix.
Netflix estimates that customers share their login credentials — in violation of its terms of service — with more than 100 million non-paying households worldwide, including over 30 million in the U.S.
and Canada.The “widespread account sharing between households undermines our long-term ability to invest in and improve our service,” Chengyi Long, Netflix director of product innovation, wrote in a blog post announcing the expansion.In the five new markets, the cost for Netflix members to buy an additional “home” for streaming access will be: 219 pesos per month per home in Argentina; and $2.99 per month per home in the Dominican Republic, Honduras, El Salvador and Guatemala.
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