Manori Ravindran International Editor Netflix has signed up to U.K. ratings body BARB in what is a massive coup for TV audience measurement in Britain.
BARB, an acronym for the Broadcasters Audience Research Board, claims to be the first industry-owned audience currency in the world that Netflix has joined.
While BARB has technically been reporting on streaming numbers in the U.K. for a year now — numbers that have only been available to its broadcaster clients and prohibited from being published — it’s been doing so without the involvement of Netflix and Amazon as clients. (Disney+ is already signed up.) This is all going to change, however, with Netflix now willingly signing up to the ratings body.
This means that, from Nov. 1, BARB will report Netflix viewing — in addition to streamers such as Disney+ — every day at both a service and a program level.
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