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Nanci Ryder, Veteran Hollywood Publicist, Dies at 67

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Paul Baker and Larry Winokur, had been battling ALS, the neurological disorder also known as Lou Gehrig’s disease. She was diagnosed in 2014 and since that time devoted herself to helping find a cure.

Born in Orlando, Ryder grew up on Long Island and first broke into Hollywood in the late 1970s as a talent agent at David Shapira & Associates before moving into publicity for a variety of companies.

In 1984, she launched her own company, working with clients such as Michael J. Fox, DiCaprio, Robert Downey Jr., Sarah Jessica Parker, Helen Hunt and Woody Harrelson.Also Read: BWR Publicity Firm Dissolves After 33 Years in BusinessShe expanded her roster when she teamed with Baker and Winokur to form BWR, which parent company Burson Cohn & Wolf.

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