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Lenny Kravitz Is the New Face of YSL Beauty’s Y Men’s Fragrance
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usmagazine.comLenny Kravitz has got a brand-new beauty gig!On Wednesday, September 9, YSL Beauty announced that the 56-year-old singer is the newest face of Y men’s fragrance.“I’ve always been a fan of Yves Saint Laurent.
Of his work, his aesthetic, his lifestyle, his boldness,” Kravitz said in a statement from the brand. “He was super eclectic and drew from so many places.
I also happened to already wear a lot of Saint Laurent. Always have. This was not something I had to fit into or think about.
It’s been part of my lifestyle for so many years. It’s a very organic collaboration.”Alongside this exciting announcement, the brand dropped a new campaign featuring the “Are You Going to Go My Way” singer in an ad directed by award-winning filmmaker Anton.
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