Over the years, contestants who have gone onto Love Island have proved that the show has the potential to launch its islanders into a newfound world of fame and fortune.
From Molly-Mae’s growing business empire to Alex and Olivia Bowen’s success as a power couple, the popular ITV2 can transform the lives of its contestants almost overnight.
And it appears that in anticipation of the potential benefits that a Love Island appearance can bring, Gemma Owen began preparing for the series months before even entering the villa.
The 19 year old, who is the daughter of footballer Michael Owen, launched her own swimwear brand back in February - a move which is very apt given that Love Islanders spend much of their time walking around the villa in bikinis and flip flops.
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