The Big Payback: The History of the Business of Hip-Hop. “You have the homegrown capitalists like Master P and J. Prince, who start with a record store and then fold it into a personal company and then broaden horizontally.
You have the super-capitalists like Jay-Z, Puffy and 50, who do all their deals upward. They’re trying to do joint ventures with the capitalistic cloud, and they stay in those clouds.
What’s interesting about Nipsey Hussle is that his capitalism was activism. He was doing redevelopment, and that’s very, very different from a Jay-Z on the one hand and a Master P on the other.
Nipsey was an interesting combination of capitalist and activist, on a scale that I don’t think hip-hop has ever produced before.
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