Facebook To Shutter TikTok Lookalike Service Lasso, Continue Rollout Of Reels On Instagram
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deadline.comJill Goldsmith Facebook is shuttering an app called Lasso, created as a rival to TikTok, less than two years after its U.S. launch.The social media giant informed users Wednesday night that Lasso would wind down July 10 even as it pursues a rollout of the Instagram video feature Reels, which could take Lasso’s place.
Notifications to users urged them to save the Lasso videos they wanted before then.Reels, a standalone short-form video option within Instagram Stories, was presented to users in Brazil last fall and according to reports has since expanded to France and Germany.Lasso hadn’t gained much traction in the U.S.
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