‘Don’t Worry Darling’: Florence Pugh & Harry Styles Steamy Genre Pic Warming Up On Tracking – Box Office Early Look
deadline.comEXCLUSIVE: The Olivia Wilde directed movie doesn’t open until Sept. 23, but on tracking, Don’t Worry Darling is off to a promising start, tracking hot with 17-24 year-old women and also young guys.
In sum, Harry Styles fans.And as far as all those tabloid behind-the-scenes Don’t Worry Darling headlines about Wilde, Florence Pugh and Shia LaBeouf’s casting drama, as the old saying goes, there’s no such thing as bad publicity.
All of that noise only creates intrigue around the property, and won’t have any negative impact when it comes to the box office.
How is that? Because moviegoers’ ticket-buying decisions are oblivious to Hollywood gossip. Audiences don’t make their decision a movie based on what they read on TMZ or on Page 6.Currently the opening weekend outlook is in the high teens for Don’t Worry Darling, but there’s a tremendous potential for upside here on this multi-genre romance which also stars Florence Pugh and Chris Pine; it would not be shocking if the pic ascends to a $20M+ start which would be a nice 3-day for what is a dry fall sans any major tentpoles.
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