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Greg Evans
Coping With COVID-19 Crisis: Broadway Publicist Keith Sherman Talks Employee Furloughs, Dipping Into Savings And Staying Positive After Testing Positive
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deadline.com
deadline.comBy Greg Evans Associate Editor/Broadway Critic Editors’ Note: With full acknowledgment of the big-picture implications of a pandemic that has already claimed thousands of lives, cratered global economies and closed international borders, Deadline’s Coping With COVID-19 Crisis series is a forum for those in the entertainment space grappling with myriad consequences of seeing a great industry screech to a halt.
The hope is for an exchange of ideas and experiences, and suggestions on how businesses and individuals can best ride out a crisis that doesn’t look like it will abate any time soon.
Keith Sherman operates Keith Sherman & Associates, a Times Square public relations firm founded in 1989. With a background in theatre (300 plus shows
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