Ted Johnson CNN said on Wednesday that it was closing Great Big Story, a venture that was seen as a way to draw in younger viewers.“Challenging times call for difficult decisions, and it is with a heavy heart that we are announcing today that will be closing the doors of Great Big Story,” read an announcement posted to its Twitter account.
The shutdown was due to the economic environment due to COVID-19, according to a source, that proved to be too much for the business model.pic.twitter.com/JWE9riptB2— Great Big Story PR (@greatbigpress) September 23, 2020The venture created short films and documentaries, and was seen as a way to tap into millennial audiences who favored outlets like BuzzFeed and Vice.
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