Rebecca Davis editorChina announced on Tuesday that it will soon relax pandemic-related restrictions currently placed on cinemas and allow venues to sell up to 75% of their available tickets.
Chinese cinemas are currently limited to just half capacity, but can shift over to selling 75% of their available tickets from Sept.
25, the China Film Distribution & Projection Association said in new guidelines released on their official social media accounts.The move is a boon to struggling exhibitors, who have suffered through six months of shutdowns this year and only re-opened their doors in late July.
It also comes after the release of Hollywood tentpoles “Tenet” and “Mulan,” but just as major Chinese blockbusters are set to bow over the.
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