Britney’s Fantasy perfume in the early ’00s? Fragrance was big business for celebrities looking to diversify their income streams but fast-forward to 2021 and celeb-fronted perfume is on a decline.
Only JLo’s fragrance collection continues to storm the charts; indeed it was Glow (launched in 2002) which kicked the trend into overdrive.
Now, the focus is shifting towards other avenues of beauty. It began with makeup – namely Kylie’s Lip Kits and Rihanna’s Fenty Beauty – but celebrities are cashing in on our love of skincare, too.
There’s a clear split in the celebrity skincare ranges hitting the shelves. They’re either luxury (such as Victoria Beckham Beauty) or aimed at Gen Z, for example Fenty Skin and Florence by Mills, dreamed up by.
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