CBS’ ‘Ghosts’ Launches Metaverse Experience in Decentraland

variety.com:

Michael Schneider Variety Editor at Large“Ghosts” is entering the metaverse. The hit CBS comedy has launched an immersive experience in the Web3 gaming platform Decentraland, allowing fans to experience the show and its haunted mansion in a new, unique way.

The “Ghosts” experience will be accessible at the site ghostsmetaverse.com through September.The “Ghosts” metaverse experience was developed with Web3 marketing agency CreativeDepartmint.

In the experience, fans take on an avatar from the show, and enter Woodstone Mansion to solve puzzles, experience various adventures and land collectible NFTs.

The metaverse activation is part of CBS’ “Summer of ‘Ghosts’” marketing campaign leading into the show’s second season.In re-creating Woodstone Mansion, CreativeDepartmint mirrored the series’ sets, and features the show’s characters, voiced by the series stars. “We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series ‘Ghosts,’ with its significant following, wide-ranging otherworldly characters and expansive setting, seemed like a natural fit for the metaverse,” said Mike Benson, president and chief marketing officer at CBS. “This super engaging and elaborate Web3 ‘Ghosts’ game in Decentraland brings the series to life in an exciting way that’s never been done, enabling visitors to each have their own very unique experience while exploring the world of the show.”The carbon-neutral Polygon network will deploy the “Ghosts” game and NFTs.