J. Kim Murphy Jordan Peele’s “Nope” is successfully sending a message to moviegoers: get out… and go to theater.The Universal release is expected to net a $44.5 million opening this weekend, marking Peele’s third consecutive film to debut at the top slot of the domestic box office.The first indication that “Nope” might just be a summer box office hit came from its Thursday previews, which brought in a strong $6.4 million.
Early projections saw the sci-fi horror film making $45 million to $60 million by the end of its opening weekend. The film is coming in a hair under those estimates.From Oscar-winning writer-director Jordan Peele, “Nope” stars Daniel Kaluuya, Keke Palmer and Steven Yeun in a story of horse-wrangler siblings who make an unsettling, out-of-this-world discovery. “Nope” carries a production budget of $68 million, a good deal higher than the $4.5 million and $20 million figures that Peele’s “Get Out” and “Us” respectively possessed.Even with the larger financial burden, “Nope” looks to make a decent profit.
How the film’s word-of-mouth stands will be better inferred after its second weekend performance, though it isn’t all sunshine and lollipops.
Research firm Cinema Score assigned a “B” grade to “Nope,” indicating a not entirely enthusiastic reaction from general moviegoers.
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