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Argonon Expands Into Branded Content With Acquisition of Video Agency Nemorin

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variety.com
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Naman Ramachandran Argonon, the superindie production group with a presence in London, New York and Los Angeles, is expanding in the branded content realm with the acquisition of U.K.-based video agency Nemorin Film & Video.Nemorin’s client base includes global brands NBCUniversal, Nat Geo, Hugo Boss, McDonalds, Amazon and American Express.The acquisition brings Nemorin founder and CEO Pete Fergusson, one of the pioneers in the branded content space, and COO and content director Graham Hayday, a branded content veteran, into the group.

The deal was closed for Argonon by COO Laura Bessell.Argonon CEO James Burstall has identified branded entertainment as a growth market for the group and the acquisition of Nemorin is expected to open new.

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