Brian Steinberg Senior TV Editor“The Walking Dead” has for more than a decade lured audiences with a unique focus on zombie violence and dystopian societies.
Now that the series is entering its 11th — and final — season, it’s really getting into the hard stuff.The Sexton, a single-malt Irish whiskey distributed by Proximo Spirits, has struck a deal with AMC Networks that will make it a partner of “Walking Dead” through late 2022, an unusual pact in an era when many advertisers agree to sponsor a program a few episodes at a time.Most large-scale deals of this type would surround the show with commercials and find a way to weave the product into the plot or action.
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