Nineties fashion is having a major moment right now, but it’s not just low-rise jeans, micro mini skirts and butterfly clips making a comeback in 2022; throwback fragrances have also seen a spike in sales this year, with Gen Z sniffing out nostalgic scents to match their new style.
According to sales data from Perfume Direct, some of the best-selling perfumes created in the 90s and 00s eras, such as Jean Paul Gaultier Classique, CK One and Britney Spears Curious, have risen in popularity since the release of this year’s spring/summer fashion collections. “Sales of some of the noughties’ most popular fragrances are on the rise as people embrace everything that the early 1990s and 2000s had to offer,” says Jonny Webber from Perfume Direct. “Fragrance has the power to instantly transport us back to a moment in time, evoking memories and giving us the feel good factor that a lot of people are craving right now.” He continues: “While many millennials might not be rushing to dust off their old 00s hipster jeans, a perfume is the perfect way to embrace the trend and relive their youth.” Another possible reason for the sudden popularity of 90s and 00s perfumes?
They often don’t come with the hefty price tag associated with modern fragrances, with most bottles retailing at less than £30.
Read more on ok.co.uk
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.