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The Weeknd Is Spending $7 Million of His Own Money on the Super Bowl Halftime Show

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cosmopolitan.com

, The Weeknd said "We've been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl." Meanwhile, his manager Wassim "Sal" Slaiby said The Weeknd dropped $7 million of his own money to "make this halftime show be what he envisioned"—though he also confirmed that the organizers are covering the usual production costs.In case you're confused about how halftime production costs even work (same), here's the deal: the Super Bowl is unusual in that it doesn't pay artists to perform.

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