Breakdancing Raygun stands to make ‘millions’ as brand soars after viral Olympics routine
The Guardian this week, Madigan highlighted how Gunn’s swift transformation from a relative unknown to a cultural icon suggests she could have a lucrative career ahead of her.“ … the breaking-neck (see what I did there) speed at which Raygun went from cultural cringe to cultural icon was something to behold,” Madigan noted.“And augurs very well for her future. Because we love, love, love an underdog.”Marketing and public relations expert, Max Markson, told Daily Mail Australia that Gunn already possesses “an enormous brand” and could potentially earn millions through international deals.“Her reputation in Australia isn’t that great, but she is famous across the world,” Markson said.“I don’t think everyone else in other countries is conscious of how Australians feel about her.“I think Australian marketers will be avoiding her for that reason, but there will be somebody in this country who will go for it.”Markson predicts that Gunn will attract offers from global companies, particularly in the sports, food, and technology sectors.“She will get international offers from sports shoe brands, like Adidas or Puma, food companies like McDonald’s or KFC, electric cars like BYD, and she will get a phone company like Telstra or Optus or Vodafone.