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Provocative Perspectives: The importance of brands celebrating Pride

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Lego, Levi’s, Converse and Apple celebrate Pride Month It’s June, which means that LinkedIn has turned into a collage of rainbows as brands and organisations adjust their logos and corporate identity to celebrate Pride Month. I have recently come across quite a few critical articles and comments, highlighting the hypocrisy of brands only supporting the LGBTQ+ community when there is a commercial and high reach opportunity to do so.

Granted, I agree, it would be great if every month could be Pride Month for brands, and that the queer cause could get support year-round.

I also realise that I am fortunate to work for a company that consistently champions my interests as a gay man. But today I want to discuss the importance of Pride Month, even

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